IMSA's Platform Is Now Your Competitive Advantage.

Plug your technology in to one of the richest sources of governed raw data anywhere on the planet. Limited seats available.

Contact Us
integrate with world's top technology and automotive brands
Signals from the environment

Proven Here

Tech leaders use IMSA racing competition right now as a live validation environment for systems that cannot be meaningfully tested in isolation. An innovators playground.

AMD uses IMSA competition as a real-time compute and telemetry validation environment, where latency, reliability, and orchestration operate under irreversibility and public consequence.

Labs provides a governed surface for similar efforts to be structured, replayed, and extended.

AWS treats IMSA as a reference workload for real-time data ingestion, edge distribution, and fan-facing systems operating at global scale.

Labs makes these kinds of workloads repeatable, comparable, and accessible under clear governance.

Bosch uses IMSA competition as a proving ground for sensor integrity and hybrid systems operating under real mechanical and environmental stress.

IMSA Labs provides a governed surface where physical-to-digital behavior can be observed, compared, and extended across races and seasons.
Why IMSA Labs?

Watch the Launch Trailer

Invent Faster

Turn real-world breakthroughs into stories that build trust, demand, and go-to-market momentum.

Decision Intelligence

Problem Class

Understanding how human and machine agents make decisions under uncertainty, pressure, and incomplete information.

Why IMSA?

IMSA exposes agentic behavior in the wild, where decisions are irreversible and outcomes carry real consequence.

Program Types

Evaluation frameworks, decision replay systems, human-AI coordination studies.

RF + Edge Systems

Problem Class

Operating in interference-heavy, mobile, time-critical conditions at the network edge.

Why IMSA?

Dense RF environments with competing signals, moving vehicles, and mission-critical latency requirements.

Program Types

Reliability validation, interference modeling, edge compute benchmarks.

Digital Twins + Simulation

Problem Class

Connecting real-world signals to virtual environments for analysis and prediction.

Why IMSA?

Continuous calibration against live performance data across variable conditions.

Program Types

Twin accuracy validation, scenario replay, predictive model testing.

Broadcast + Fan Systems

Problem Class

Translating high volume technical data into formats that rely clear outputs in real time.

Why IMSA?

Live broadcast integration with real operational data and governance requirements.

Program Types

Insight delivery platforms, predictive graphics, multi-screen experiences.

Sports Car Racing is the Product.
IMSA Labs is the Output.
A Platform for Innovation and Storytelling.